achievements
True to the mission of the Federation as envisaged
in its byelaws, the Federation has succeeded in providing employment
to many youth in the traditionally backward SC/ST communities. This
includes direct employment as staffs of and indirect
employment, through enhanced raw material procurement activities vide
the Federations affiliated tribal societies and a wide marketing
network comprising SC primary co-operatives.
The project has proved to be a grand success by any criteria. Sales
have shown extraordinary growth. Profits have been substantial.
Employment generation for downtrodden SC/ST communities has been very
successful. The project has met all the ambitious goals of the
Federation as mentioned in its Byelaws namely " The socio economic
development of the traditionally downtrodden SC/ST communities"
has thus not only become a brand of value but also serves as
a unique model of wealth creation in the SC/ ST domain in Kerala The
adaptation of the modern concept of customer being the king has paid
rich dividends to . Today has a dedicated base of
customers mainly Ayurveda Government Dispensaries. These Doctors have
become dedicated to for two reasons- the quality of Ayudhara
products & the service of personnel.
The entry of in the government ayurvedic dispensaries has
brought much relief to its customers. The competition brought into the
market by has raised the general standard of customer
service in this sector and this has benefited the customers the most
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