Ayurdhara Pharmacies  A Government of Kerala Enterprise Ayurdhara
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achievements

True to the mission of the Federation as envisaged in its byelaws, the Federation has succeeded in providing employment to many youth in the traditionally backward SC/ST communities. This includes direct employment as staffs of Ayurdhara and indirect employment, through enhanced raw material procurement activities vide the Federations affiliated tribal societies and a wide marketing network comprising SC primary co-operatives.

The project has proved to be a grand success by any criteria. Sales have shown extraordinary growth. Profits have been substantial. Employment generation for downtrodden SC/ST communities has been very successful. The project has met all the ambitious goals of the Federation as mentioned in its Byelaws namely " The socio economic development of the traditionally downtrodden SC/ST communities"

Ayurdhara has thus not only become a brand of value but also serves as a unique model of wealth creation in the SC/ ST domain in Kerala The adaptation of the modern concept of customer being the king has paid rich dividends to Ayurdhara. Today Ayurdhara has a dedicated base of customers mainly Ayurveda Government Dispensaries. These Doctors have become dedicated to Ayurdhara for two reasons- the quality of Ayudhara products & the service of Ayurdhara personnel.

The entry of Ayurdhara in the government ayurvedic dispensaries has brought much relief to its customers. The competition brought into the market by Ayurdhara has raised the general standard of customer service in this sector and this has benefited the customers the most

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news & events


Walk in interview-04-02-2011
The Kerala State Federation Of Sc-St Development C....
Ayurdhara Panchakarma centre .
Construction completed and awaits inauguration in ....

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