about ayurdhara

Background

The Federation has been in the field of Minor Forest Produce (MFP) collection and distribution in Kerala since 1981. It was felt in the nineties that the next logical step for the Federation in its quest to achieve the ambitious goals stipulated in its byelaws would be forward integration from MFP to Ayurvedic Medicine Manufacturing.

Present

The Federation has much to be proud of with regard to . A market for products was built from zero.. It has succeeded in creating a customer base of loyal Ayurvedic customers who are impressed by the quality of medicines. They include medical officers from various Government Ayurvedic Dispensaries. presently gives priority to indents from the Government sector.

was one of the first to implement stringent quality control procedures. It can safely be said that today is having the highest quality of medicines in the market. This medicine manufacturing unit is a GMP certified company.

The Future

The future potential for the unit holds even more promise. It can serve as a model for wealth creation in the SC/ST sector for the whole of India . It can engage in backward integration by developing suppliers of raw material from amongst the youth in the tribal community and generate tremendous employment potential to them. It can engage in forward integration by expanding into the Ayurvedic hospital sector, Ayurvedic education sector, Ayurvedic tourism sector, etc., which are now the privilege of private business houses.

The employment generation potential is tremendous with a positive cascading effect on the quality of life in scheduled communities.

plays its important role in realizing the health policy of the government by focusing on ensuring that genuine Ayurvedic medicines reach the common man from the Government sector at affordable costs as compared to the MRP prevailing in the market for these medicines. plays its important role in realizing the health policy of the government by focusing on ensuring that genuine Ayurvedic medicines reach the common man from the Government sector at affordable costs as compared to the MRP prevailing in the market for these medicines.

Rising to the challenge the Federation commissioned the unit in record time on 21/05/2000. During the last few years of operation the federation has been doing much to be proud of with respect to . A market for was built from zero. It has succeeded in creating a customer base of loyal Ayurvedic customers who are impressed by the quality of medicines. They include medical officers in Govt. Ayurvedic dispensaries which constitute majority of our market.
is one of the first to implement stringent quality control procedures. It can safely be said today that is producing the highest quality medicines in the market.

This is possible because the Kerala State SC.ST Development Co-Operative Federation has been awarded the sole rights by the Government of Kerala to collect non timber forest produce (NTFP} from the forest of Kerala; and this forms the basis of the project as reflected in its caption "Forest Wealth for People's health".

Thus 's products are born better because the raw material that goes into it has been hand picked by Adivasis (Tribals) fresh from the forests and made available direct for manufacture of ayurvedic medicines. It is these products that now reach the common man through the Government network of dispensaries

The industrial landscape of Kerala is littered galore with the carcasses of failed public sector unit enterprises. The need for promoting those rare enterprises working for the welfare of the proletariat and in our case the welfare of a traditionally downtrodden community whose up-liftment is a primary task of the society, has been taken up by the Government of Kerala by providing adequate support to the Federation and .

There are only two public sector Ayurvedic medicine manfacturing units in Kerala, As it is a public sector company, protects the public from exploitive price mechanism, which a consortium of private sector units could have adapted in the absence of this units. Just as various government sponsored public distribution systems serve to protect weaker sections, similarly in the Ayurvedic domain weaker sections too can avail the benefits of high quality Ayurvedic medicines through this public distribution system.. These medicines are supplied at Government approved rates, which are much lower than prices prevailing in the market. Thus it is imperative that the Government extends all possible assistance to unit keeping in mind this function of paramount importance which is serving, i.e., making available quality medicines to weaker sections of society

In today's dynamic, ever changing environment it is imperative that any organization keeps tracks with the changes. No longer can any one afford to rest on past accolades. Thus there is a moral obligation on the part of the promoters to ensure that no stone be left unturned in this venture of creating and perpetuating a sustainable public sector enterprise of real brand value in the traditionally downtrodden SC.ST area. It would not be an exaggeration to say that this will be in tune with one of the directive principles of the constitution of our nation namely the upliftment and integration of SC/ST communities into the mainstream. This will go no short measure towards dispelling of the false notion that brands of value cannot be created in theses areas and can serve as a model for the entire nation.